Visitor InSites VS IP Based Identifiers
IP based visitor identifiers have been around for more than 10 years. This technology was revolutionary in it’s time, but IP resolution only identifies the company, assuming the company has a unique IP address. That only represents about 10% of businesses.
IP resolution drawbacks:
- Who, specifically, at that business was on your website?
- It can’t identify people working from home
- Only large companies have a registered IP address
- We are moving to a work from home economy so most people are not on their business’s IP.
IP Identifiers Give You The Haystack
Visitor InSites Gives You The Needle
Visitor InSites does not use IP addresses to identify web visitors.
Visitor InSites uses an advanced technology called Identity Resolution.
Identity resolution allows you to to see the actual person visiting your website, by name, not just a company.
Visitor InSites provides you the name, contact information, and LinkedIn profile of the actual individuals on your website.