How SMBs Increase Revenues With Visitor InSites
Small and mid-sized businesses (SMBs) spend a lot of money and time driving traffic to their website, after all one of the best sources for new business is inbound traffic. Digital channels have become critical as the pandemic has forced us all to limit business travel, in person meetings and all but eliminated live events like conferences, conventions and trade shows. Maximizing your website conversions is an obvious source of leads.
The biggest challenge… Only 2-3% of web visitors ever make contact with you. The golden tickets to SMBs are web form fills and inbound calls. other than their web leads all they know is an IP address and business name (if available).
What about the other 97%?
The rest are just anonymous website visitors, statistics without a name or identity. You know these people are interested in what you have to offer or they wouldn’t have been on your website.
Gartner research finds that when B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers.
The average B2B buyer does 75% of their research online before they reach out to a company and 70.2% of buyers wait until after they have fully defined their needs. They are in the research phase of their buyer’s journey, defining their problem and identifying solutions. They are researching you and all of your competitor’s websites.
These are great prospects but you have no way to reach out to them… until now.
Visitor InSites Changes That
Visitor InSites identifies your web visitors, by name, turning them into closable sales leads. We provide person specific-content information, not just company data so that you can reach out to them and continue the conversation they started with you by visiting your website.
Visitor InSites Provides:
- Prospect First and Last Name
- Email Address
- LinkedIn Profile URL
- Phone Number
- Company Name
Your sales and marketing teams can now have conversations with prospects who are shopping for what you sell. When you’re able to contact prospects during their buyer’s journey you have a let up on your competition. Identity Resolution with Visitor InSites allows you to market to a specific, real person who was on your website, looking for what you sell