Resources

Why Isn’t Your IP-based Tool Identifying as Many Website Visitors in 2020?

Why Isn’t Your IP-based Tool Identifying as Many Website Visitors in 2020?

Why Your IP-based Tool Isn’t Identifying as Many Visitors IP lookup tools are still common for modern B2B selling, but the transformation to a work from home culture has been a big challenge to their effectiveness. The reality is only 10% of businesses have an IP address registered to them so the technology already misses …
New sales leads are as close as lighting up your Dark Sales Funnel

New sales leads are as close as lighting up your Dark Sales Funnel

New sales leads are as close as lighting up your Dark Sales Funnel
Have you heard of The Dark Sales funnel? It’s a relatively new term for sales prospects that you don’t know about. They are in the market for what you sell and have even been to your website, but you don’t know who they are and they could be your greatest source of new sales. So how do you bring them to light?